What it really means to Dress for Success

What it really means to Dress for Success

By Jennifer Shultz, CEO of Jennifer Shultz Style

In a world where CEOs wear hoodies and corporate meetings are held at coffee shops, it can be hard to figure out exactly what “dress for success” means anymore. The next time you’re standing in your closet trying to decide what to wear to the next networking event, remember this: It only takes 1/10th of a second for someone to decide if they will work with you – or not – all before you get a chance to say a word.

We live in a visually-driven world and the image you present can often be the only way that people have for forming impressions of you and deciding if you are the person they can trust to solve their needs. You might be the best at what you do, but if you’re not projecting the best image that fits your brand, you’re not getting the right message across.

The right first impression can send the right message, make the right connections and support your success. A bad first impression, on the other hand can stop people in their tracks, cause mistrust, and stop people from wanting to know more.

This doesn’t mean that we all need to wear matching power-red business suits. The perfect dress-for-success image depends on your business, your brand, and the message you want to send. Here are a few ideas to get you started.

white dress

For business professionals and entrepreneurs you can never go wrong with a LBD (Little Black Dress) or LWD (Little White Dress). The Claudia dress from MK Collab, (above) is a perfect example. The soft drape of the fabric is juxtaposed with intricate seaming and flattering princess lines to ensure maximum flattery to your figure. The sash-like overlay runs in a bias cut across the front of the skirt for a special touch of femininity, and the extended, “cut-out” sleeves and insets across the “V” of the neckline give it a unique, modern edge.black and white dress

For a confident, professional look with a bit more “edge,” the Petra dress, bottom, combines the cozy light-weight feel of a Fall knit with the classicism of a cream-and-black color combination in a feminine shape. The cream inset on the front of the skirt is flanked by black for a seriously slimming effect, and the back of the dress is black from the torso down. The cream bodice, collar and above-elbow sleeves are contrasted with a waist-defining and curve-enhancing black torso. Love these styles? The MK Collab collection is filled with stylish and super affordable selections perfect for a wide range of styles. Click www.jennifershultzstyle.com to check out more.

There are so many other fields – artists, photographers, designers, health and fitness, etc. – that it may seem hard to know what to wear. Yoga pants, tops with cute sayings and paint-splattered smocks are great for the studio or when working on a project. But when you’re out in the world, meeting new people and making new connections, remember that you’re saying a lot without saying a word. My advice? Stay true to your personal style and before you head out, look in the mirror and think “What is the message I’m sending in this outfit?” If it’s the right one, go for it!

Do you struggle with knowing exactly what your personal style is or what you look good in? Email me at jennifer@jennifershultzstyle.com to find out how we can work together to embrace your personal style and master the tools you need to look great and be confident that you are sending the right message for your success.

Jennifer Shultz
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